Farm Boy Inc.
Alessandra Bisaillon has a diverse range of work experience spanning various industries. Their most recent role is as the Head of Marketing and Media Relations at Farm Boy Inc. where they are responsible for developing and executing marketing and PR strategies, overseeing agency partnerships, and growing awareness of the Farm Boy brand across different channels. Prior to Farm Boy, they worked as the Director of Marketing at Loblaw Companies Limited, where they managed customer portfolios, developed marketing strategies, and drove loyalty program engagement. Alessandra also has experience in the energy sector, having held positions at Suncor in network and strategic planning, asset management, category management, and brand and communications management. Before that, Alessandra worked at G&K Services as a Human Resources Coordinator and at CIBC as a Customer Service Advisor. Throughout their career, they have demonstrated strong leadership, strategic planning, and communications skills.
Alessandra Bisaillon has participated in the Leadership Engage Program and the Contract and Negotiations Program at Harvard Business School. Alessandra holds an IBBA degree in International Business from NEOMA Business School and a Bachelor of Business Administration (BBA) degree in Marketing, Strategy, and Organizational Behaviour from the Schulich School of Business - York University. In addition, they have a minor and specialty in French Studies and Linguistics (Oral and Written) from York University. Alessandra has also obtained a certification in Leadership Engage from Harvard Business Publishing Corporate Learning in 2021.
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Farm Boy Inc.
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Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, plus their popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen. With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 47 stores located in Brantford, Burlington, Barrie, Cambridge, Cornwall, Guelph, Hamilton, Kingston, Kitchener, London, Newmarket, Ottawa, Oakville, Pickering, Richmond Hill, St. Catharines, Toronto, Waterloo and Whitby. The company plans to continue its fresh market expansion across Ontario. Our Company - Farm Boy provides a unique and friendly fresh shopping experience in comparison to big box retailers and conventional grocers. Recognized for our fresh products and exceptional customer service; our success has enabled us to grow throughout Ontario. Our People- At Farm Boy, people really do make the difference! That’s why we continually seek out the friendliest people to join our team and support our vision of providing the best fresh shopping experience for our customers. In our fast-paced, dynamic work environment, our team shares a passion for excellence and continuous improvement. Our Products- From the moment you walk into a Farm Boy store, it is clear that the produce is fresher and of the highest quality. Fresh produce is the heart and soul of our business. This relentless dedication to freshness and pure food goodness is what has earned our customers’ trust, making us their number one choice for fresh tasty products.