Farmina
Paul Poels currently serves as the Chief Marketing & Sales Officer at Farmina, a global pet care company generating €400 million in revenue across 75 countries, since September 2024. Prior to this role, Paul held multiple senior positions including Senior Director Digital Marketing & Personalization at Ahold Delhaize from 2021 to September 2024, where key responsibilities included managing the Google Marketing Platform and Digital Asset Management System. Paul also worked as Chief Customer Officer at Relay42, overseeing a MarTech SaaS scale-up. Earlier in career, Paul spent over a decade at Philips, contributing to digital marketing and ecommerce optimization, as well as strategy development in various leadership roles. Experience includes strategic consulting at McKinsey & Company and KPMG, with foundational career steps at Unilever focusing on sustainability. Educational qualifications include a postdoctoral degree in Digital Marketing from Beeckestijn Business School and a Master’s in Industrial Engineering and Management Science from Eindhoven University of Technology.
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Farmina
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Farmina Pet Foods is an Italian based family company with over 50 years of experience in pet nutrition and pet well-being, offering a series of products and services to help pet parents with the care of their pets. Based on the needs of the pet, Farmina offers personalized dynamic nutrition plans, thanks to a worldwide network of Consultants and Veterinarians to help pet parents monitor their pet’s health, during the different stages of their life. The company was founded in 1965 when Mr. Francesco Russo founded the Russo Mangimi company specialized in animal nutrition. In 1999, his son Dr. Angelo Russo, , driven by a passion for animals and from affection decided to operate in the pet food category with a new perspective; setting itself the ambitious goal to develop foods that are the result of scientific studies centered on the pet and his well-being. Today Farmina has four factories and sells in more than 65 countries in the world on 5 continents. More than ever pets are integral part of family households. They require love and affection, and most importantly, particular attention to their health needs. Our mission is to help pet parents in taking extra care of their dogs and cats, by providing personalized solutions for their well-being. We know well that making happy and healthy pets starts with a correct and balanced nutrition. That’s why we have developed a network of Nutrition Consultants to follow each pet in every stage of its life, with the correct nutrition plan based on its needs. Happy pet. Happy you.