Fathom
Joel Adam Smith is a seasoned digital marketing professional with extensive experience in managing and optimizing digital strategies across various sectors. Currently serving as Digital Marketing Manager at Fathom since October 2021, Joel has a proven track record of delivering results through strategic initiatives. Previous roles include Product Manager for Website & Mobile App at Barfoot & Thompson, where Joel defined product vision and drove growth for digital platforms, and Conversion and Automation Lead at World Vision New Zealand, focusing on marketing automation and conversion strategies. Joel also operated as a Marketing Consultant, helping businesses enhance their digital marketing systems, and has held positions that consistently demonstrated strong analytical and optimization skills, contributing to significant growth metrics across various organizations. Joel holds a Bachelor of Business with a Marketing Major from Queensland University of Technology and completed an International Business exchange at Pukyong National University.
Fathom
Fathom is an easy to use management reporting, forecasting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities. Business insights, made easy. Who benefits from using Fathom? Fathom is perfect for accountants and advisors who are seeking to deliver more frequent and more engaging advisory and management reporting services. Fathom is also great for business owners who are seeking to improve business performance. How does Fathom work? Fathom seamlessly integrates with Xero, QuickBooks and MYOB, and allows you to transform your accounting data into accounting intelligence. In today’s world, business management requires timely answers to critical business questions. Find out how Fathom helps you provide these insights. You can trust Fathom. Over 60,000 businesses and advisors already do.