Sergi González Moreno

Sergi González Moreno is a seasoned professional with extensive experience in business development and sponsorship management within the sports sector. Currently serving as the Global Partnerships Manager at Barça Innovation Hub since September 2022, Sergi oversees 360º sponsorships and the digital training platform, focusing on business development and data analysis. Previously, as a Procurement Specialist at Kave Home, Sergi managed numerous SKUs and international supplier negotiations. Experience at Girona Futbol Club included roles in business development, operations, and event coordination. Earlier career highlights include sponsorship coordination at Johan Cruyff Institute and officiating football matches for the Catalan Football Federation. Sergi holds a Master's Degree in Supply Chain Management and Logistics and an Official Master’s Degree in Sport Management, along with a Bachelor of Business Administration.