Gordon Gerard McLean

I’ve spent the best part of 20+ years as a strategic planner in a variety of agencies in Sheffield, London, Istanbul, New York, San Francisco, and most recently with Apple in Cupertino, CA.

I’m incredibly fortunate to have helped launch, build and reinvent some of the world’s best brands; including Apple, Bacardi, Bank of Scotland, Bing, EA Games, GE, Gillette, Grey Goose, Guinness, Halifax, Holiday Inn Express, HSBC, Perfect Day, Radisson, SAP, ServiceNow, Vodafone, and Wells Fargo.

I’ve also been lucky enough to lead a body of work that's been recognized for its commercial impact by the IPA and Effies, for its strategic thinking by the Jay Chiats and ARF, for its cultural impact by the MoMA, Emmys and TED, and for its creativity by The Clios, One Show, Cannes Lions, D&AD, and others.

Now based in LA, I fly solo under the name Fear No Truth; helping agency, start-up and marketing leaders, wherever they are, to find, tell and manage their brands’ true stories.