Fédération Internationale de l'Automobile
James Hough is the Head of Corporate, Events & Championship Partnerships at Fédération Internationale de l'Automobile (FIA). Prior to this role, James founded Sports Marketing Worldwide and served as the Director at MediaCom Sport. James has a strong background in sports marketing, sponsorship strategies, and event management with key achievements in advising top brands and managing partnerships with major sports organizations. James also has experience in media planning and buying as well as marketing internships. James holds a BSc (Hons) degree in Marketing from Lancaster University.
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Fédération Internationale de l'Automobile
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Founded in 1904, with headquarters in Paris, the Fédération Internationale de l'Automobile (FIA) is a non-profit making association. It brings together 237 national motoring and sporting organisations from 142 countries on five continents. Its member clubs represent millions of motorists and their families.One of the core responsibilitiesof the FIA is the development of motor sport worldwide. Through its national member clubs the FIA is involved in every level of motor sport and its remit extends to the millions of amateurs and professionals who enjoy motor sport in all of its variety.The FIA has been dedicated to representing the rights of motoring organisations and motor car users throughout the world via campaigns and activities that defend their interests. On issues such as safety, mobility, the environment and consumer law the FIA actively promotes the interests of motorists at the United Nations, within the European Union and through other international bodies.