Feedtrail
Toni Land, MBA, BSN, CPXP, LCC, is an accomplished healthcare professional with extensive experience in enhancing patient experiences across various organizations. Currently serving as the Founder and Chief Experience Officer at Landing Exceptional Experiences since October 2022, Toni previously held leadership positions, including Head of Clinical Healthcare Experience at Medallia and Chief Patient Experience & Quality Officer at Medical Center Health System. With a strong background in patient experience management, roles included Director of Patient Experience at Prisma Health and Corporate Patient Experience Manager at Novant Health. Toni holds a Master of Business Administration from North Greenville University and a Bachelor's degree in Registered Nursing from Oklahoma Panhandle State University.
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Feedtrail
With Feedtrail XM, healthcare organizations have the tools and in-the-moment analytics to transform and personalize the entire patient journey. With outreach via text and email, Feedtrail empowers healthcare teams to engage with and learn from patients at any point during the lifecycle of care and perform immediate, but lasting, service recovery to ensure patient loyalty. The flexibility of the system allows organizations to dig a level deeper and understand the true drivers of a good or bad experience, solve experience gaps, and rapidly test changes to deliver the best experience possible. Feedtrail is already leveraged by 5,000 sites across 36 countries.