FEMSA
José Manuel Rangel serves as the Ad Operations and Design Manager for Retail & Digital Media Services at FEMSA since November 2023, focusing on developing digital advertising strategies for the largest retail media omnichannel platform in Mexico. Previously, Rangel held various roles at Meta, including Global Investment Programs Manager and Program Manager for Business Planning and Operations, where responsibilities involved expanding video initiatives and managing business development across the Americas. Prior experience includes positions at Google, where Rangel enhanced video advertising adoption, and Nielsen, where impactful digital measurement solutions were launched. Rangel's educational background includes specialized degrees from Tecnológico de Monterrey and Universidad Panamericana, alongside a degree in International Relations from Tecnológico de Monterrey.
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FEMSA
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FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, a a Health Division, which includes all drugstores and related operations, and a Fuel Division, operating the OXXO GAS chain of retail service stations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.