Ferrara
Agata Oborka is a Senior Consumer Insights Analyst at Ferrara, with extensive experience in consumer research and insights across various key brands and innovative projects since November 2021. Previous roles include Senior Analyst at Hall & Partners, where Agata managed client communications and conducted comprehensive qualitative and quantitative research, as well as positions at Havas Chicago and Centro Congressi al Duomo - FIRENZE Comi S.p.A, focusing on project management, marketing strategy, and event planning. With a Bachelor's degree in Advertising and Business from the University of Illinois Urbana-Champaign, Agata has developed strong expertise in analyzing consumer behavior and shaping marketing strategies through research, storytelling, and data presentation.
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Ferrara
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Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. We have been sharing delight in every bite since 1908, when Salvatore Ferrara began selling candy-coated almonds from his bakery in Chicago’s Little Italy. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States.