Ferrara
Chloe Bashian is a seasoned marketing professional with extensive experience in consumer experience management and brand positioning. Currently serving as Manager of Consumer Experience at Ferrero since August 2021, Chloe established a consumer-centric approach that integrates creative and visual identity with full-funnel marketing for notable brands such as Nutella and Keebler. Prior experience includes Associate Brand Manager for Hornitos Tequila at Beam Suntory, where Chloe led cross-functional teams to drive sales and awareness through innovative campaigns and packaging. Previous roles at mcgarrybowen included Account Executive, contributing to major brand repositioning initiatives. Chloe holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Richmond.
Ferrara
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Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. We have been sharing delight in every bite since 1908, when Salvatore Ferrara began selling candy-coated almonds from his bakery in Chicago’s Little Italy. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States.