Ferrara
Ridhi Barber is an accomplished marketing leader with extensive experience in brand management across multiple industries. Currently serving as the Brand Marketing Director for Black Forest at Ferrara since September 2024, Ridhi leads a team focused on driving brand growth through strategic communications, innovation, and distribution initiatives. Previously, as Brand Director for Boursin and Nurishh at Bel from June 2019 to August 2024, Ridhi held full P&L ownership and developed growth plans for both brands. Earlier roles at Bel included Senior Brand Manager for Babybel and Brand Manager for Snacking Portfolio Innovation. Prior experience at Mars included overseeing innovation for gum and mints and brand management for iconic brands such as Extra Gum and Starburst. Ridhi began the career at Toys R Us, contributing to product development and brand execution on a global scale. Educational qualifications include an MBA in Marketing from The Pennsylvania State University and a BBA in Marketing, Economics, and Retail from Texas A&M University.
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Ferrara
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Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. We have been sharing delight in every bite since 1908, when Salvatore Ferrara began selling candy-coated almonds from his bakery in Chicago’s Little Italy. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States.