Ferrara
Valeria Pappalardo is an experienced digital marketing professional currently serving as Digital Marketing Operations Manager at Ferrara since October 2022. Previously, Pappalardo held the role of Digital & Media Manager at Beiersdorf from April 2017 to March 2022, where responsibilities included managing digital strategy, media investments, and content coordination for brands such as NIVEA and Labello. As a Marketing Operations & Advertising Specialist at Rinascente from June 2013 to April 2017, Pappalardo collaborated with various departments to execute comprehensive marketing campaigns. Pappalardo's career also includes experience as a Content & Community Manager and Account Executive at McCann, as well as a brief role in the press office at POPAI Italia. Pappalardo holds a Bachelor's degree in Public Relations and Advertising from IULM University.
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Ferrara
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Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. We have been sharing delight in every bite since 1908, when Salvatore Ferrara began selling candy-coated almonds from his bakery in Chicago’s Little Italy. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States.