Festicket
Michaël Sacco is a seasoned digital marketing professional with extensive experience in performance marketing, specializing in PPC and SEM strategies. Currently serving as a Performance Marketing Specialist at Festicket, Michaël has previously held roles including Online Acquisition Manager at Dagency SA, where responsibilities included managing accounts across multiple countries and optimizing paid search campaigns. Experience also spans positions as PPC Executive at MedicAnimal Ltd., Digital Project Manager at GROUPE MACIF, and PPC Executive/Social Media Executive at Félix Création. Michaël holds a Bachelor's degree in Sales and Marketing and a Higher National Diploma in Management and Marketing from Ecoris.
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Festicket
Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand. The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date. Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.