Yonas Blay

CCO at Festicket

Yonas Blay is the current Chief Commercial Officer at Festicket. Yonas has been with the company since October 2012, starting as Head of Commercial & Partnerships. In this role, they were responsible for leading the Business Development and Partnerships team, setting and defining KPI's, overall management of the events and travel client base, and identifying new business opportunities and markets.

In September 2022, Yonas was promoted to CCO. In this role, they are responsible for Festicket's commercial strategy and partnerships worldwide. Yonas has successfully grown Festicket's business by expanding into new markets and forging partnerships with some of the biggest names in the music industry, such as Live Nation, ID&T, Mama, Festival Republic, Cream Group, Monumental Productions, Cosmopop, Ultra Worldwide, Primavera, FKP Scorpio, Warehouse Project, Last Tour, Rock in Rio, NOS Alive, Pitchfork, VIP Nation, Sound Channel, Podpads, Ibiza Rocks, Tangerine Fields, EXIT, Hearthworks, Broadwick Live, National Express, Event Travel, G3, Big Green Coach, Euro Star, E&A Events, Xsense, and Solo.

Yonas Blay works with Jon Parsons - Frontend Lead, Otti Otusajo - Head of Business Development Extras, and Francesca Wong - Kwan - Lun - Head of Account Management. Their manager is Zack Sabban, Co-Founder & CEO.


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Festicket

Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand. The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date. Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.


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