Hifza Nosheen

Hifza Nosheen currently serves as the Associate Director of Brand Partnerships at Fever and the Secret Media Network, a position held since October 2023, while also volunteering with the Isha Foundation since January 2023. Hifza has extensive experience in brand partnerships and marketing, previously holding the role of Marketing and New Business Director for North America at Iris from 2021 to 2023, and Senior Business Director, Marketing and Growth at WPP in 2021. Significant achievements include securing major accounts such as Coca-Cola, Mediacom, and TD Bank. Hifza is the President of Evolve & Twist since 2014, and previously held senior director roles at Vector Media New York and Xperience. Hifza founded The L4 Group, which partnered with various film festivals and high-profile restaurants and music venues. Early career experience includes a marketing associate position at Citi from 2006 to 2007. Hifza holds a Bachelor of Science degree with a multi-focus from Stony Brook University, along with certifications in Holistic Health and Life Coaching and multiple program completion certificates in Inner Sciences, Health, Meditation, and Yoga from various institutions.