Joris Laluc

Joris LALUC is an experienced marketing professional currently serving as Deputy Marketing Director at FICOFI since April 2022, where responsibilities include overseeing marketing strategy implementation and communication management. Prior to this role, Joris held various positions at Martell Mumm Perrier-Jouët from August 2016 to May 2022, including Brand Education Marketing Manager, where leadership was provided for global brand education strategies, and Business Development Marketing Manager, focusing on marketing strategies for brand experiences. Key contributions also included serving as Global eCommerce & Monetization Lead, overseeing the RSRV digital platform launch. Joris began the career as an E-Commerce Project Manager at Pernod Ricard and held multiple roles at illycaffè, significantly enhancing digital strategies, and developing retail networks across Europe. Educational qualifications include a Bachelor of Business Administration from EDHEC Business School and WSET certifications in Wines and Spirits from Ecole des Vins et Spiritueux.