Fidelity Bank Plc
Seni Adetu brings to the Board, over 30 years of quality private sector experience garnered at the highest levels with John Holt Plc, Coca-Cola International and Diageo/Guinness Plc in different countries within and outside Africa. He holds a B. Sc in Chemical Engineering and Master’s in Business Administration (with specialization in Marketing), both from the University of Lagos.
He was at various times MD of Coca-Cola English West Africa based in Ghana and became the first African MD/CEO and Executive Vice Chairman of Guinness Ghana Plc; He was Group MD/CEO Diageo East Africa based in Kenya and until December 2014, was the MD/CEO of Guinness Nigeria Plc and Executive Chairman Diageo Brands Nigeria.
Adetu is the Founder/Group CEO of First Primus W.A. Limited, an upscale integrated marketing communications company, in partnership with WPP – one of the world’s largest communications networks; having as its subsidiaries – Ogilvy Nigeria Limited and Algorithm Media Limited. He is a leadership coach and facilitates on the Chief Executive Program of the Lagos Business School. He joined the Board of Fidelity Bank on April 28, 2016.
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Fidelity Bank Plc
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Fidelity Bank Plc offers banking and other financial services to corporate and individual customers. The Bank operates in four segments: Retail banking, which offers a range of retail, personal and commercial services to individuals, small and medium business customers, including a range of e-business products to serve the retail banking segment; Corporate banking, which offers a range of commercial and corporate banking services to the corporate business customers, including other medium and large business customers, and covers the power and infrastructure; oil and gas upstream and downstream; real estate, and agro-allied industries; Investment banking, which is involved in the funding and management of the banks securities, trading and investment decisions on asset management with a view of maximizing the banks shareholders returns, and Public sector, which offers a range of services to governments of various levels, including parastatals, ministries, departments and other agencies.