Fidelity Life
Melissa Balsan has a strong background in marketing, with a focus on direct-to-consumer lead generation and brand marketing. Melissa has held executive positions such as EVP and Chief Marketing Officer at Fidelity Life and eFinancial, where they oversaw marketing strategy, customer acquisition, and branding. Melissa also served as the Chief Marketing Officer at GoHealth and Endurance, where they led customer acquisition efforts and marketing analytics. Prior to these roles, they were the Vice President of Marketing at Swanson Health and Career Education Corporation, where they managed marketing and e-commerce strategies. Melissa's experience also includes roles at CareerBuilder, Hart Associates, Flowers & Such, and Ogilvy & Mather, where they worked on marketing campaigns for various clients. Overall, Melissa has a proven track record of driving customer acquisition and brand growth through strategic marketing initiatives.
Melissa Balsan completed their Bachelor of Business Administration degree in Marketing with a focus on Public Relations, Advertising, and Applied Communication at Adrian College. No specific start or end year is provided.
Fidelity Life
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Since 1896, Fidelity Life has been focused on helping everyday families secure their financial future with life insurance. With a broad range of products for every stage of life, we’re constantly looking for new ways to make life insurance simple, accessible, and affordable. We help everyday Americans achieve greater financial security by making life insurance more accessible and affordable. It's a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we'll be there for you when you and your family need us. For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their needs. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.