FIFA
Sandra P. is an experienced senior eCommerce and retail marketing professional with a demonstrated history in merchandise planning, financial analysis, and optimization across various leading organizations, including FIFA, Under Armour, and Rossignol Group. Currently serving as a Senior eCommerce and Retail Marketing Manager at FIFA, Sandra's prior roles include Senior Manager for EMEA Retail & E-commerce Planning at Under Armour and Global Merchandising Planning & Buying Manager at Rossignol, where responsibilities ranged from assortment optimization and inventory management to developing long-term business plans and implementing global projects. With a strong educational background, including a Master's degree in Business Management with a focus on Fashion & Luxury from SDA Bocconi, Sandra has also held roles at VF Corporation and Procter & Gamble, further enhancing expertise in e-commerce and retail sectors.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.