Figmenta
Federico Hertel Gherardi is the Founder & CEO of Figmenta, an agency specializing in social engagement and digital content production for lifestyle brands, since July 2007. Gherardi is also a Partner at Milano SPACE, a role held since January 2020, and previously served as a Partner at FashionLook from January 2014 to May 2016. As a cofounder of Mobilezr and a Partner at Uptraction, Gherardi contributed significantly to the digital landscape between 2011 and 2012. In earlier roles, Gherardi managed a team at Bassilichi Group, focusing on user-centered design and web standards, and worked as a freelance web designer at FHG - web production. Gherardi holds a degree from Università degli Studi di Firenze, obtained in 2000.
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Figmenta
Figmenta is a company specialized in digital consulting and communication for beauty, fashion, lifestyle brands and products. Our commitment is to create the conditions that allow our clients to generate a higher value, smarter. Our consultancy and delivery model integrates business acumen, creativity and technical execution within a purpose- oriented iterative process that produces empowering solutions. Proudly Made in Milano, committing internationally. https://figmenta.com/