Joey Serxner

Joey Serxner is an experienced marketing and creative professional currently serving as Director of Brand Narrative at FIGS since December 2024. Previously, Joey held the position of Associate Creative Director - Copy at Hook, leading creative initiatives for Google's Global Brand Marketing team. Earlier roles include Senior Copywriter at Monks, where campaigns for notable clients like Meta and Amazon were developed, and Brand Writer at Riot Games, where oversight of content for the company’s website was provided. As a freelancer, Joey collaborated with a wide range of clients including Nike and Intel, focusing on brand voice and content strategy. Additionally, significant contributions were made at Overnight as Director of Content, and co-founding Tangent Creative House, which specialized in marketing support for major film studios. Educationally, Joey holds a B.A. in Political Science and Film from Trinity University and has a background in photography.