Finch
Jace Medsker is an accomplished digital marketing professional with extensive experience in programmatic media management, campaign optimization, and strategic partnerships. Currently serving as the Director of DSP & Social at Finch, Jace expertly manages global demand-side platform efforts across multiple regions and has a proven track record of exceeding ROAS targets for clients. Previous roles include director of operations and programmatic media at JX Strategy, where Jace restructured task management systems, and digital marketing production manager at Blue Fire Leads, focusing on team accountability and client success. Jace has developed comprehensive advertising strategies across platforms including Google Ads and has deep expertise in DSP campaigns, showcasing a strong ability to monitor and optimize performance while mentoring team members. With a foundation in photography from Utah Valley University, Jace blends creative insight with analytical skills to enhance marketing outcomes.
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Finch
Finch is a marketing management company. They provide solutions for online advertisers. It manages AdWords campaigns for advertisers with the purpose of growing revenues and optimizing for profit in a SaaS-based model. This helps them offer e-commerce and lead generation solutions for their clients through profit driven advertising.The companyuses science and reason to build optimized and granular campaigns and drive them with an intelligent bidding machine that collects data needed to set the optimal cost for clicks in order to meet their client’s financial constraints and business objectives. It provides a fully-automated pay per click optimization product that learns exactly how much a click is worth and then uses that information to decrease costs and improve conversions of sales.Finch was founded by Bjorn Espenes and Eric Maas in 2009; and is headquartered in Draper, Utah.