Marissa McFadden

Vp, Marketing Strategy & Retail Experience at Finish Line

Marissa McFadden currently serves as the VP of Marketing Strategy & Retail Experience at JD Finish Line, where responsibilities include leading go-to-market strategies for global brand partners like Nike and adidas and overseeing brand-defining campaigns across various touchpoints. Previous roles at JD Finish Line include Senior Director of Brand & Loyalty, where management of a 15+ member team focused on seasonal advertising campaigns, and Director of Brand Marketing, which involved creating integrative campaigns that enhanced brand visibility. Early in the career, Marissa worked at Examiner.com as an Online Editorial & Social Media Contributor, honing skills in content creation and editorial strategy. Marissa holds a Bachelor of Arts in Communication and Media Studies from the University of Colorado Denver.

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Denver, United States

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Finish Line

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The Finish Line, Inc. is a specialty retailer. The Company is a retailer of athletic shoes, apparel and accessories for men, women and kids, throughout the United States and Puerto Rico. The Company operates through the Finish Line brand. Finish Line is a retailer of athletic shoes, apparel and accessories. The Company has approximately 970 Finish Line branded locations primarily in the United States malls and shops inside Macy’s department stores. In addition, Finish Line operates an e-commerce site, www.finishline.com, as well as mobile commerce through m.finishline.com. Finish Line carries a selection of men’s, women’s and kids’ athletic shoes (footwear), as well as an assortment of apparel and accessories (softgoods). Brand names offered by Finish Line include Nike, Brand Jordan, adidas, Under Armour and Puma.


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10,000+

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