Finix
Luis Cruz, CFA, serves as President at The Zig, focusing on data-driven decisions and AI insights for businesses, while also co-owning Lincoln Security Systems, which provides tailored security solutions for multi-family and commercial properties. As an Advisor for Aiponics Inc and as an investor in Finix and Sabio Coding Bootcamp & Developer Community, Cruz contributes to strategic growth initiatives. In addition, Cruz has a consulting role with West Family Holdings LLC and previously worked in institutional sales at FactSet and private equity at West Partners. Cruz's early career included equity research at Goldman Sachs, with a focus on technology and Latin American financials. Academically, Cruz holds a Master of Science in Finance from the University of Utah and a B.B.A. in Finance with a minor in Accounting from West Texas A&M University.
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Finix
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Finix is the payments management solution built specifically for SaaS platforms and fintech companies that want to earn more revenue, reduce churn, and delight customers. Finix is trusted by startups and publicly traded companies alike to build and scale their payments infrastructure. Headquartered in San Francisco, Finix is a privately held company with funding from American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Lightspeed Venture Partners, Sequoia Capital, Visa, and more.