Fiona Jeffery Obe

Fiona Jeffery OBE is a prominent leader in sustainable tourism and humanitarian efforts, currently serving as a Member of the Sustainability Leadership Network and holding a key role as a Board Member and Chair of the Sustainability Committee at the Institute of Travel & Tourism. As the Founder and Chairman of Just a Drop, an organization dedicated to improving water and sanitation in impoverished communities, Jeffery has made significant contributions to reducing child mortality from polluted water. Previous experience includes impactful leadership roles with various organizations, such as chairing the Africa Travel & Tourism Association and the World Travel & Tourism Council's Tourism for Tomorrow initiative, as well as serving on the Board of the World Tourism Organization. Jeffery's extensive background in the travel industry is complemented by a robust educational foundation in languages from The University of Edinburgh.