Pascale Yu King Hing

Pascale Yu King Hing serves as Chief Advisory Officer at FINNOMENA, overseeing the Investment Advisory group and leveraging a blend of technology and asset management expertise to enhance revenue and client relationships. Notably, Pascale launched Goals Navigator, Thailand’s first goals-based wealth management product, achieving significant market impact. Previous roles include Chief of Staff at FINNOMENA, where a go-to-market strategy for digital wealth products was developed, resulting in a 150% growth in assets under advisement. Prior experiences include leadership positions at dunnhumby, Tencent Thailand, and Lazada Group, where Pascale excelled in strategic partnerships and media monetization. At Citi, Pascale was recognized for exceptional client service and relationship management, consistently exceeding sales targets. Academic credentials include an MSc from The London School of Economics and a Bachelor's degree from Pepperdine University.