Cathy Pemberton

The story of FINO is deeply personal, woven through the intricate connections of a close-knit group of entrepreneurs who saw an opportunity to create something truly exceptional. For us, it was never just about making another tequila. It was about crafting an experience that reflects our collective ethos—that failure is simply not an option. Our connection to the tequila itself is rooted in authenticity. We're committed to traditional craftsmanship, sourcing 100% Blue Agave from the highlands of Jalisco, maintaining an additive-free production process that ensures uncompromising quality. Every bottle represents our dedication to creating a truly exceptional spirit. For us, FINO represents something much larger than a business venture. It's a platform to inspire, to challenge conventions, and to prove that with passion, determination, and the right partnerships, anything is possible. We invite you to join us on this journey—to experience a tequila that's crafted with purpose, passion, and an unwavering commitment to excellence.