Alexander J.

Alexander J. serves as the Senior Director of Marketing Performance at FinThrive since 2022, where responsibilities include establishing a Center of Excellence for analytics and marketing performance to enhance decision-making through predictive and prescriptive insights. Prior to FinThrive, Alexander held the position of Senior Director of Marketing Operations and Analytics at Change Healthcare from 2019 to 2022, overseeing the digital transformation associated with a merger. From 2013 to 2019, Alexander was the Director of Marketing Operations and Analytics at McKesson Health Solutions, focusing on operational effectiveness and marketing technology alignment across the company. Earlier career roles include Senior Director of Digital Marketing at NaviNet, Director of Direct Channel Marketing at LoJack, Director of CRM at Dassault Systèmes, Practice Leader at Xchange Applications, and Director of Management Consulting at Digitas. Alexander holds an MBA in Marketing from Babson F.W. Olin Graduate School of Business and a Bachelor of Arts in Mass Communications from Emerson College.