First Bus
James Eustace currently serves as the Commercial Director at First Bus since March 2023 and is a Trustee for Reading Mencap, which supports individuals with learning disabilities. Previously, James held the position of Product and Marketing Director at ZIGUP from December 2017 to March 2023, overseeing marketing strategies and customer experiences across various brands. Other notable roles include interim Commercial Director for Travel at The Telegraph, and positions at Avis Budget Group as both a Consultant and Propositions Director, where James focused on customer value propositions and performance improvements. Earlier career highlights include General Manager for Product & Commercial at Virgin Holidays, Head of Commercial Strategy (Interim) at Explore Worldwide, and various roles at lastminute.com and TUI Travel PLC. James Eustace holds a BA (Hons) in Tourism from the University of Derby.
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First Bus
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First Bus is one of the UK’s largest bus operators delivering over a million passenger journeys every week for the communities that we serve. Making journeys easier for our customers, we were the first national bus operator to rollout Tap On, Tap Off payment technology across our entire UK fleet of 4500 buses and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses with over 15% of our fleet being Zero Emission Bus (ZEBs) by March 2024 across all of our key networks. We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035. We also operate the Aircoach network in Ireland, as well as First Travel Solutions, Specialist Passenger Solutions and Ensignbus. First Bus is a division of FirstGroup. Find more information on First Bus here: https://news.firstbus.co.uk/