First Bus
Martin Hirst is a seasoned executive with extensive experience in revenue management and customer proposition development within the transport and healthcare sectors. Currently serving as the Director of Revenue and Customer Proposition at First Bus since October 2017, Martin leads the Customer Proposition Team, focusing on customer strategy, insight, experience measurement, and pricing strategy. Prior to this role, Martin held various senior positions at Boots Hearingcare, including Retail Director and Commercial Director, where responsibilities encompassed growth initiatives and team leadership. Martin's career began at Boots Opticians, advancing from a Graduate Management Trainee to Regional Hearingcare Manager. Educated in Business Studies at Leeds Beckett University, Martin also holds a Certificate in Management from the Chartered Management Institute.
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First Bus
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First Bus is one of the UK’s largest bus operators delivering over a million passenger journeys every week for the communities that we serve. Making journeys easier for our customers, we were the first national bus operator to rollout Tap On, Tap Off payment technology across our entire UK fleet of 4500 buses and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses with over 15% of our fleet being Zero Emission Bus (ZEBs) by March 2024 across all of our key networks. We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035. We also operate the Aircoach network in Ireland, as well as First Travel Solutions, Specialist Passenger Solutions and Ensignbus. First Bus is a division of FirstGroup. Find more information on First Bus here: https://news.firstbus.co.uk/