First Direct Limited
Andrew Cooper is a Senior Business Delivery Manager at first direct, with extensive experience leading enterprise technology projects and agile transformations. Previously, Andrew held positions including Head of Brand and Marketing, where oversight of a 30-member team encompassed campaign management and risk governance. Earlier roles at HSBC involved serving as Regional Head of CRM for RBWM Europe, focusing on multi-channel strategies and customer planning. Andrew's career includes direct marketing and CRM roles at various organizations, including Bradford & Bingley and Aviva plc. Andrew holds a Professional Diploma in Marketing from CIM and a degree in English from the University of Southampton.
First Direct Limited
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