FMCG Direct
Alexandra Moss has a diverse work experience spanning several industries. Alexandra started their career as an Assistant to the Senior VP at Warner Brothers Records, where they gained experience in publicity and video promotion. Alexandra later worked as an Instructor at Kaplan Test Prep and Admissions and as a Summer Associate in Corporate Communications at Polo Ralph Lauren. Alexandra also worked as a Market Research Intern at U.S. News & World Report, where they gained experience in conducting focus groups and developing consumer promotions. Alexandra also had a role as a Field Marketing Representative at Universal Pictures and as a Summer Marketing Associate at PepsiCo. Currently, Alexandra holds the position of Vice President at FMCG Direct.
Alexandra Moss holds a Bachelor's Degree in Communication and Marketing from the University of Pennsylvania. No specific start or end year for this education is provided.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.