FMCG Direct
Dan Stewart is a skilled professional with a strong background in data analysis and statistical modeling. Currently serving as a Senior Analyst in the Business Intelligence team at FMCG Direct since July 2021, Dan previously held the position of Analyst within the same company. Prior experience includes a role as a Statistical Modeling Intern at Sallie Mae, where Dan utilized SAS and SQL for statistical analysis on student loan datasets, employing both supervised and unsupervised learning techniques. Dan began a career in the construction industry as an Estimator at DBI Construction Consultants, LLC. Academic credentials include a Master of Science in Applied Statistics and a Bachelor's degree in Mechanical Engineering, both earned at Villanova University.
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FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.