FMCG Direct
Elissa Olin has a diverse work experience in various roles and positions. Their most recent position is at FMCG Direct, where they currently serve as the Head of Product Strategy and Innovation. Prior to this role, they held the position of Vice President at FMCG Direct from November 2016 to January 2022. Before joining FMCG Direct, Elissa worked as a Senior Business Intelligence Manager at the same company from November 2014 to October 2016.
Earlier in their career, Elissa worked at First Manhattan Consulting Group, where they served as an Associate from April 2012 to March 2013, and as a Senior Analyst in the Marketing department from July 2011 to April 2012.
Elissa also gained valuable experience at Hall Capital Partners, where they worked as an Analyst from July 2007 to June 2011.
Elissa Olin attended the University of California, Berkeley, where they pursued a combination of studies in Statistics and Film Studies. Elissa was enrolled at the university until 2007, although their degree or its completion are not specified.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.