FMCG Direct
Hope Reckert possesses extensive experience in marketing, analysis, and sales, with a career spanning multiple roles in reputable companies. Currently serving as an Associate and previously as a Senior Analyst and Analyst at FMCG Direct since August 2020, Hope has developed strong analytical skills. Prior to this, significant contributions were made at The Juice Plus+ Company as a Distributor, where Hope focused on promoting health and wellness. Marketing roles at United Therapeutics Corporation began as an intern and progressed to Marketing Associate, reflecting an ability to take on increased responsibilities. Additional experience includes internships at pūrvelo and TrialCard, where marketing strategies and brand management were effectively executed. Hope holds a Bachelor's degree in Management & Society and a minor in Spanish for the Business Professions from the University of North Carolina at Chapel Hill, complemented by a solid educational foundation from Cary Academy.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.