FMCG Direct
Jeff Eckart is an experienced professional in print production and account management, currently serving as Manager of Print Production at FMCG Direct since July 2021. Prior roles include Account Manager at Bolger Printing and IWCO Direct, where expertise was demonstrated in onboarding strategic business lines, consulting for major clients like Bank of America and American Express, and managing data critical mailings. Earlier experience as Direct Mail Customer Service Representative at Curtis 1000 and Customer Service Representative at Japs-Olson Company further solidified skills in developing direct marketing programs, streamlining workflows, and enhancing client relationships. Jeff Eckart holds a Bachelor of Science in Graphic Communications Management from the University of Wisconsin-Stout, attained in 2003.
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FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.