FMCG Direct
Jhanvi Patel is a Senior Analyst at FMCG Direct, having held the position since July 2022. Previously, Jhanvi served as a Business Intelligence Analyst and Director of Talent at Agency 1693 from February 2020 to May 2021, where responsibilities included consulting across various industries, developing onboarding processes, and conducting market landscape analyses. Prior to that, Jhanvi worked as a Creative Associate, creating designs for social media strategies, and participated in a Summer Business Institute at William & Mary, managing a professional development program. Jhanvi also gained experience as a Data Analyst during a virtual internship with KPMG, focusing on data quality issues and utilizing Power BI for data visualization. Educational qualifications include a Master of Science in Business Analytics and a Bachelor of Business Administration in Business Analytics from William & Mary.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.