FMCG Direct
John Tracy has a diverse work experience, starting with their role as a Summer Analyst at Wachovia Securities Financial Institutions Group in 2006. During this time, they contributed to pitch books, research, and closing documents for clients in various industries. In 2007, they took on the role of Research Assistant at Georgetown University, where they collected and modeled data to explain historical consumer credit behaviors. John also analyzed regression results for significant conclusions. In the same year, they joined FMCG Direct as Vice President, where they performed strategic and financial analyses and led reporting efforts for direct mail campaigns. Overall, John Tracy has demonstrated expertise in finance, research, and client service.
John Tracy has a B.B.A degree in Finance from Georgetown University. John also holds the title of Valedictorian of the McDonough School of Business, although specific details regarding their degree and field of study during their time as Valedictorian are unknown.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.