FMCG Direct
Sophie F. is an experienced professional in analysis and project management, currently serving as a Senior Analyst at FMCG Direct since July 2021, after a role as an Analyst. Previously, Sophie F. worked as a Project Associate at YPO from June 2020 to January 2021. Earlier roles include Social Media Intern and Cross Functional Intern at LATHER during the summers of 2015 and 2016 respectively, and an Internship at Fortner Engineering & Mfg in 2014. Sophie F. earned a Bachelor's degree in Economics from Wake Forest University, where attendance spanned from 2016 to 2021, and completed secondary education at Mayfield Senior School between 2012 and 2016, with additional studies at The London School of Economics and Political Science.
FMCG Direct
FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.