FirstHive
Sumit Kumar Behera is a seasoned marketing professional with extensive experience in campaign management and digital marketing. Currently serving as a Senior Campaign Specialist at FirstHive since July 2021, responsibilities include designing marketing campaigns, project management, client support, and training. Previously, Sumit held the position of Search Engine Optimization Analyst at Mailing Data Solutions, focusing on SEO, social media marketing, Google Ads, and email marketing from May 2020 to June 2021. Additional experience includes serving as Digital Marketing Manager at WaterScience, where Sumit developed social media strategies and designed infographics. Earlier in the career, Sumit worked as a Unit Manager at ICICI Prudential Life Insurance Company Limited. Educational credentials include an MBA from IIPM School of Management, Rourkela, and training at the Institute of Marketing INDIA in 2019.
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FirstHive
FirstHive is a premier global Customer Data Platform - a tool for consumer marketing enterprises to consolidate all their opt-in first-party consumer data. Once deployed, FirstHive becomes the single source of truth of customer identity & data within the enterprise’s marketing and analytics ecosystem. FirstHive acts as the single brain orsystem of intelligence by delivering seamless cross-tool & cross-channel communication for the marketing teams and with its out-of-the-box recommendation & assisted decision engine, directly enhances CX and marketing ROI objectives. FirstHive is a California-headquartered company with operations and customers across the US, India, and ASEAN.