William Carson

William Carson is an accomplished marketing professional with extensive experience in the customer engagement sector. Currently serving as VP of Marketing EMEA at Firstsource since July 2025, William leads marketing strategy implementation across the region, focusing on brand growth and client engagement. William has also been a Director at LDB London and New Ways since 2011, providing consultancy in customer management and governance for developmental projects in Africa, respectively. Previous roles include Director of Market Engagement at Ascensos and Teleperformance, contributing to business growth through partnership development and stakeholder relationship management. William's educational background includes a Master’s degree in Business Management from the University of Portsmouth and various diplomas in strategic outsourcing and direct marketing.