FITNESS PROJECT
Troy Wise has had a diverse and extensive career in marketing and management. Troy is currently the Vice President of Marketing at FITNESS PROJECT, where they lead all marketing efforts and is responsible for brand messaging, digital and social media, event planning, and internal and external communications. Prior to this role, they served as the Director of Marketing at Gold's Gym SoCal Group, where they managed all marketing, promotions, and communication efforts for multiple clubs. Before that, they were the Director of Marketing & Media at DEFINE body & mind, where they created and executed strategic marketing plans to drive brand awareness and increase sales. Troy also has experience in the yacht club industry as the Director of Marketing and Membership Development at Lakewood Yacht Club. Additionally, they served as the Executive Director of Franchise Marketing and Social Media at Planet Beach Franchising Corporation, where they directed marketing activities for an international franchise organization. Troy began their career in sales and merchandising at Banana Republic and worked in various marketing roles at Giacona Container Corporation and America Inc. Troy has a strong track record of developing and executing successful marketing campaigns and driving business growth.
Troy Wise attended Tulane University - A.B. Freeman School of Business from 2000 to 2003, where they obtained a BSM degree in Marketing and Finance. In terms of additional certifications, they acquired the "HubSpot Marketing Software" certification from HubSpot in September 2017. Troy also obtained the "Inbound Marketing" certification from HubSpot Academy in the same month and year. Furthermore, Troy gained a "Social Media Certification" from Digital Marketing Bootcamp in February 2013.
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FITNESS PROJECT
From the moment you walk in FITNESS PROJECT®, you feel inspired by the facility, staff, and space around you. You’re energized to move with purpose, toward your next fitness goal and contributing to the community around you. And together, we all walk out stronger. FITNESS PROJECT® is building a CULTURE of health, engagement, and connection. This is fitness for the whole self, which is always a work in progress; The process of creating a better you, and a better world, which never ends; FITNESS PROJECT is where it all starts. IMPROVE YOURSELF. IMPROVE THE WORLD! We're the experts in fitness and wellness. You are the project. We're leading the way in creating a new approach to fitness. The project starts with you, but it doesn't stop there. It reaches beyond the gym walls to make your community stronger.