Jessy Chen

Jessy Chen is a performance marketing manager at Fiture since November 2020, where responsibilities include developing and executing performance marketing strategies to drive quality traffic on Douyin and optimize various aspects for improved ROI. Prior experience includes a role as Strategic Planning Supervisor at GroupM from March 2017 to November 2020, overseeing integrated media strategies for BP CASTROL, and previous positions in content marketing for L’Oréal, as well as media planning for Land Rover. Early career experience includes roles at 苹果, Danone, and KORE Research & Consulting, with foundational education in Business Administration from Shanghai International Studies University from 2013 to 2017.