FitXR
Alexander Martinovic is a seasoned professional with a diverse skill set in product management, entrepreneurship, game design, marketing, and technical support. Currently serving as a Senior Product Manager at FitXR since May 2025, Alexander previously founded and led Gigantic Duck from 2019 to 2025, successfully securing $1.2 million in funding and guiding a team of 14 while achieving over 8 million downloads through innovative marketing strategies. Alexander's background in game design includes planning a real-time online PvP game, and experience as a Technical Support Engineer at Elgiganten AB involved resolving IT and hardware issues. Alexander holds a degree from the University of Borås and completed secondary education at Bäckängsgymnasiet.
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FitXR
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FitXR is rewriting the rules of fitness through immersive technologies. We believe in a future where exercise everywhere, whether that is the gym, the park or at home, is enhanced through engaging content that extends your reality. To achieve that vision we are first building the world’s first virtual gym. Like a virtual Equinox, it will be a place where you can meet like minded people and experience a variety of the highest quality workouts, from boxing to yoga. Further it will be fully accessible at home - think Peloton but immersive. To date we have built the first component of this virtual gym, BOXVR, a boxing-inspired workout app. BOXVR has been described as 'Guitar Hero crossed with a studio boxing workout'. It is the only VR app with workouts choreographed by professional fitness instructors. Many users are calling it the best fitness app on the market and it has been awarded "VR Fitness Game of the Ye