Laura Docherty

Senior Product Manager at FitXR

Laura Docherty has a strong background in product management, with experience in various industries. Laura is currently working as a Senior Product Manager at FitXR. Prior to that, they held the position of Senior Product Manager at Whisk.com, where they focused on monetization and building a premium proposition in collaboration with Samsung Health. Earlier in their career, Laura worked as a Senior Product Manager at Zuto, where they were responsible for product management. Laura also worked as a Product Manager at MuscleFood, where they played a key role in rebuilding the e-commerce platform and ensuring financial compliance. Laura has also worked as a Product Manager at Booking.com, where they were responsible for the Rides Dispatch team. Before entering the product management field, Laura held roles in relationship management and account management at Manchester United and The Marketing Lounge Partnership, respectively. Laura also gained experience in digital transformation and campaign management at Lloyds Banking Group, where they were part of the Graduate Leadership Program.

Laura Docherty attended Baines Sixth Form from 2005 to 2007, although no specific degree or field of study is mentioned. Then, from 2007 to 2011, they attended the University of Leeds, where they obtained a Bachelor of Arts degree in Management with a 2:1 (hons) classification. Other than their formal education, Laura has also obtained additional certifications, including the Agile Product Owner Role: Foundations, Getting Started with Technology: Think Like an Engineer, and Working with Difficult People, all from LinkedIn. It is also mentioned that they have an A level qualification from AQA, although the specific details regarding the month and year of completion are not provided.

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Manchester, United Kingdom

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FitXR

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FitXR is rewriting the rules of fitness through immersive technologies. We believe in a future where exercise everywhere, whether that is the gym, the park or at home, is enhanced through engaging content that extends your reality. To achieve that vision we are first building the world’s first virtual gym. Like a virtual Equinox, it will be a place where you can meet like minded people and experience a variety of the highest quality workouts, from boxing to yoga. Further it will be fully accessible at home - think Peloton but immersive. To date we have built the first component of this virtual gym, BOXVR, a boxing-inspired workout app. BOXVR has been described as 'Guitar Hero crossed with a studio boxing workout'​. It is the only VR app with workouts choreographed by professional fitness instructors. Many users are calling it the best fitness app on the market and it has been awarded "VR Fitness Game of the Ye


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