Fitzco
Fisher Yu is a seasoned professional in marketing science and analytics with extensive experience in leadership roles. Currently serving as Managing Director at Fitzco since August 2021, Fisher previously held the same title at Constant Analytics, Inc. from October 2017 to July 2021. Prior experience includes significant positions at BBDO Worldwide, where responsibilities ranged from overseeing marketing modeling and analytics to leading Marketing Mix Modeling projects, significantly impacting client strategies and sales performance. Fisher’s background also includes research management roles at Kimberly-Clark and a marketing strategy consultancy position at Manheim. Educational credentials include an MBA in Marketing and Consulting from Emory University - Goizueta Business School and a Bachelor's Degree in Electronic Engineering from Beijing Institute of Technology.
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Fitzco
Welcome to Fitzco, named 2022 Small Agency of the Year by Ad Age. We're driven by an obsession with growth in everything we do, in every way we do it. When creative, media, strategy, social and content converge to help our clients sell more things to more people, we make it matter. So we're hard on the work. We strive to get to know our clients' businesses as well as they do. Invest in resources and processes that allow us to move faster without sacrificing a thing. Fight the good fight for ideas that are laser-focused on the business problems at hand. Hold ourselves to making meaningful change in our approach to diversity, equity and inclusion. Free our minds to what a solution may look like -- whether tried and true or utterly unconventional. If we do all of the above, our clients, our people and our community will grow. What could matter more?