John Heath Olguin

John Heath Olguin is a highly skilled executive in visual merchandising and brand strategy with extensive experience in the retail sector. Currently serving as VP of Visual Merchandising & Space Planning at Five Below since January 2018, Olguin has a proven track record of developing innovative branding concepts that enhance customer experiences across numerous locations. Previous roles include Director of Special Projects & Retail Innovation at Bed Bath & Beyond and Director of Brand Presentation & Store Experience at The Vitamin Shoppe, where responsibilities included overseeing store design and visual merchandising across hundreds of stores. Olguin also held significant positions at Modell's Sporting Goods and Babies R Us, where leadership spanned creative operations, store design, and implementation strategies. Olguin's educational background includes a degree from New York University.