Ciara Rafferty

Ciara Rafferty is a seasoned professional in product and customer marketing, currently serving as the Lead Product Marketing Manager at Fivetran since November 2018. In this role, Ciara spearheads research initiatives to shape Fivetran's go-to-market strategy, influencing key areas such as messaging and product development through the analysis of market trends and customer needs. Prior to this position, Ciara led global customer marketing efforts, built customer relationships through advocacy initiatives, and created content to enhance brand presence. Previous experience includes roles at KPMG as the lead writer for a new advisory website, and at Corporate Insight, advancing from Research Associate to Analyst. Ciara's early career included internships at Consumer Reports and Merrill Lynch. Ciara holds a Bachelor of Arts in Psychology, Business, and Spanish from Villanova University.