Fixated
Ali Adab serves as the Partner and COO at Fixated, a company recognized for setting the gold standard in digital entertainment through its diverse talent roster and content development studio. Ali co-founded Fetti, a leading creator monetization company, and is a member of the Rolling Stone Culture Council. Previously, Ali held the role of Chief Content Officer at SoleSavy, which provides sneaker enthusiasts with innovative acquisition solutions. Ali's extensive experience also includes serving as Vice President of Content & Partnerships at BroadbandTV and as Founder & CEO of Miso Digital. Earlier career highlights include a position as Director of New Media at Bodog Entertainment. Ali holds an MBA from Cornell Johnson Graduate School of Management and a BA in Economics from Western University.
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Fixated
Fixated is not here to blend in or maintain the status quo. We are here to create and lead the new era in digital entertainment. Let’s be clear from jump. This isn’t just a new company. This is a mission to build a new industry and give everyone in digital ecosystem what they actually need and want. Everything in the space has changed. Too many people pretending like it’s same ol’ same ol’. Stop calling creators influencers. Start seeing them as studios and supporting that ambition. Stop pretending like today’s the most engaging games aren’t being created by those who sat in the audience just two years ago. Fortnite and Roblox has made everyone into a game developer. In launching Fixated we are building a new industry and putting a mirror in front of the old one. How dare we question what’s come before us? How dare you not?? We are building an ecosystem fueled by our love for creating games, content and for turning the most ambitious creators into household names. It’s time to change everything. It’s time to get Fixated!!