Fixated
Dean Johnson currently serves as Co-Founder and Chief Business Officer at Fixated, overseeing 20 channels across YouTube and Snapchat that collectively garner 3 billion views monthly. Johnson's previous role as Co-Founder of Content Labs, LLC involved enhancing creator output and community building across multiple social media platforms. As an Independent Talent Manager and Marketing Consultant, Johnson managed major YouTube and TikTok creators, securing over $2 million in brand deals in 2021 and establishing a Snapchat Spotlight team. Additional experience includes consulting for Fourthwall and working with TXG and TalentXEntertainment.
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Fixated
Fixated is not here to blend in or maintain the status quo. We are here to create and lead the new era in digital entertainment. Let’s be clear from jump. This isn’t just a new company. This is a mission to build a new industry and give everyone in digital ecosystem what they actually need and want. Everything in the space has changed. Too many people pretending like it’s same ol’ same ol’. Stop calling creators influencers. Start seeing them as studios and supporting that ambition. Stop pretending like today’s the most engaging games aren’t being created by those who sat in the audience just two years ago. Fortnite and Roblox has made everyone into a game developer. In launching Fixated we are building a new industry and putting a mirror in front of the old one. How dare we question what’s come before us? How dare you not?? We are building an ecosystem fueled by our love for creating games, content and for turning the most ambitious creators into household names. It’s time to change everything. It’s time to get Fixated!!